Regional Marketing Director

Regional Marketing Director

About Horizon Group Holding:

Horizon Services provides essential heating, air conditioning, plumbing, and electrical services to residential customers. Horizon has a significant footprint in the home services industry and is continuing to grow. Horizon supports strong local brands with high quality, centralized marketing, customer care, and procurement functions to deliver "best-in-class" service. Over the Company's 30+ year history, the Horizon team has successfully developed a strong brand and operations model to better serve customers. We are searching for a strategic benefits professional who can take our current program to the next level.

POSITION DESCRIPTION:

We have an exciting opportunity for a Regional Marketing Director in the Northeast. The Regional Marketing Director reports to the VP, Marketing and serves as a key link between Corporate Marketing and regional teams in the region. They will support marketing strategies/planning, execute Residential brand strategy and marketing programs; vet localized tactics and vendors; assist in sales analysis and contribute to the growth, volume, market share and income goals of the brands they represent. This is a dynamic individual who thrives in a fast-paced environment, and whose ultimate objective is building brand equity and driving regional and local business results.

Responsibilities:

• Collaborate with Region Vice President, General Managers in the region and corporate marketing leads to best-leverage monthly marketing strategies in their region. This includes using in-house brand processand requirements to manage expectations, deliverables, budgets, timing for the successful completion of all projects.
• Quarterly Go-To-Market Strategies by Location
• Maintain an institutional knowledge of brand portfolio, seasonality, local competitors, service areas, and MSA.
• Ensuresexecutions are strategically aligned with the overall objectives of their brand portfolio.
• Collaborate with all internal departments and agency partners on critical project paths that deliver timely, effective results.
• Develop and manage day-to-day tasks, including project briefs, creative briefs, work plans, timelines, estimates, proposalsand contact reports.
• Monitor performance metrics for marketing activities to optimizeperformance at local brands.
• Analyze, review and report on effectiveness of campaigns and budget to maximize results.
• Advise onbrand/area-specific engagement opportunities to drive additional success for corporate marketing plans.
• Break through the category clutter with brand building, advertising and engagement plans that deliver maximum impact.
• Work closely with cross functional teams to gain alignment on strategic priorities, ensure plans are actionable, and drive execution.
• Maintain consistent brand identity.
• Understand and act on brand strategy, consumer targeting, and positioning and present plan materials in key business meetings.
• Manage creative agency partner budgets and working dollar budgets where necessary.
• Project forecasts and recommend adjustments to achieve volume, marginand profit goals.
• Work with Internal & External Teams to drive cost savings and productivity initiatives.
• Collaborate with corporate marketing to localize monthly marketing plans, anticipateand manage revisions to address competitive
• Identifyconcerns and opportunities and develop plans to address.

Qualifications:

• Bachelors in Marketing, Advertising or Business (MBA preferred).
• 7+ years of related experience (home services industry preferred).
• B2C, B2B branding and marketing across multiple channels.
• Experience in Home Services or Residential Services businesses.
• Proven experience building relationships with clients and internal stakeholders
• Proven ability to manage cross-functional teams to accomplish
• Excellent written and oral communication skills and the ability to show confidence in challenging situations.
• Excellent organization, time management, critical thinkingand problem-solving skills.
• Ability to influence and drive integration of marketingstrategy into localized programs.
• Knowledge of marketing techniques and concepts, most importantlylead generation.
• Ability to successfully manage multiple tasks and meet deadlines while maintainingaccuracy, attention to detail and adherence to company policies and procedures
• High standard of output anddemonstrates a relentless desire to iteratively improve to deliver the best performing marketing plans.
• Solid understanding of social networking/media technologies and their application to marketing.
• Self-starter and able to make decisions independently and recommend viablesolutions for opportunities and issues.
• Computer skills which include MS Word, Excel, PowerPoint, e-mail. Experience with or ability to learn new digital interfaces.
• Entrepreneurial spirit with a good sense of humor.
• Operates well in a fast-paced environment: self-starter, ability to execute without significant oversight, and ability to juggle multiple priorities.
• Demonstrated analytical skills with the ability to generate business insights from diverse data sources.